Quotes I like : Charlie Munger

Simple and pragmatic approach to Financial Planning

Swapnil Kendhe, SEBI RIA & Fee-Only Financial PlannerWelcome to VivekTaru. I am Swapnil Kendhe, the founder of VivekTaru. I am a SEBI Registered Investment Adviser (RIA) and a Fixed-Fee Financial Planner.

‘VivekTaru’ is a Marathi word meaning ‘The Wisdom Tree’. I chose this name for my website because everything boils down to wisdom in investing and money management.

I work on the Education + Financial Planning model. I believe that my primary job as a financial planner is to educate my clients about the basics, principles, and practicalities of money management; so that they become capable of managing their money on their own.

As a financial planner, I help my clients set their financial house in order and align their savings and investments with their goals and objectives; so that they have enough funds available in their time of need. The emphasis is on the avoidance of serious mistakes or losses, and to be free from effort, annoyance, and the need to make frequent decisions.

I give advice based on the understanding that the future is unpredictable. There is a range of possibilities in the future. There could be lucky as well as unlucky outcomes. I believe that the financial plan should withstand and survive unlucky outcomes; not just rely on the lucky outcomes.

After spending over eleven years studying and exploring personal finance and investing, I have realized that outcomes are not in the investor or adviser’s control. No investor or adviser can find the best-performing fund of the future unless he/she is lucky. The role of an adviser is to help his clients focus on the process, follow time-tested principles and practicalities of investing, and avoid common investing pitfalls since it leads to much better outcomes in investing compared to the focus on outcomes.

I keep things simple in life as well as in financial planning. I do not recommend complicated financial products. Simple is more sophisticated in money management.

If you are looking for a simple, unbiased, and pragmatic approach to financial planning, or if you want to learn to become a capable DIY (Do It Yourself) investor, you have arrived at the right place. 

Financial Planning Approach & Fees

No Commissions

“Fixed-Fee” means I charge a flat fee for the advice, based on the amount of work involved. I receive no commissions or incentives of any kind from mutual fund houses, insurance companies, and other financial product manufacturers.

No Conflicts

The “Fixed-Fee” model eliminates the conflict of interest involved in commission-based advice. This helps me provide unbiased, objective, and comprehensive financial advice. 


As a SEBI registered investment adviser, I have the fiduciary responsibility to serve my clients. Meaning, I have to put my client’s interest above my own.


Worked with over 500 financial planning clients

For my background,

you can check this guest article published in on March 22, 2018 – Fee-only advisor journey: Swapnil Kendhe’s successful transition into a SEBI RIA 

In June 2020, Pattabiraman Murari of asked me write another article describing my journey as a fee-only financial planner till then. Here is a link to that article – Becoming a competent & effective financial advisor: My journey so far